In today's digital world, creating a website that combines performance and aesthetics has become essential to stand out. With so many options available, it can be difficult to choose the ideal platform to meet your needs. Our comparison focuses on two established players: Webflow and Wix.
These two CMS offer powerful solutions, but with very distinct approaches. Whether you are an entrepreneur, a small business looking to optimize its online presence, or if you want to highlight your portfolio, this comparison is there to guide you. We are Gemeos, a Webflow specialized agency.
Launched in 2013, Webflow revolutionized website creation by making a powerful solution accessible, even without code skills. Designed for designers, developers, and entrepreneurs, the platform combines an intuitive visual editor with a robust CMS. It allows you to create custom sites while automatically generating optimized code in HTML, CSS, and JavaScript. With integrated and secure hosting, Webflow also stands out for its advanced e-commerce functionalities and its SEO tools, allowing you to manage an online store and optimize the visibility of sites on search engines.
.png)
Launched in 2006, Wix has quickly become a reference for creating websites without code. Founded by Avishai Abrahami, Nadav Abrahami, and Giora Kaplan, this platform is distinguished by its intuitive drag-and-drop editor and its more than 900 customizable templates. Whether it's for a blog, an online store, or a portfolio, Wix meets a variety of needs thanks to its SEO, e-commerce, blogging, and image gallery features. With free hosting and 24-hour customer support, Wix, which has over 250 million users, is the ideal tool for a simple and effective online presence.
Webflow is positioned as an advanced visual design platform, offering remarkable flexibility. Among its main features:
Webflow allows you to design websites without writing code, thanks to a drag and drop interface.
It makes it easy to manage and update content, ideal for blogs and dynamic sites.
It offers tools for creating complex animations and sophisticated user interactions.
It integrates solutions to create and manage online stores, with advanced product and payment management.
It provides tools to optimize natural referencing, ensuring better visibility on search engines.
For its part, Wix is recognized for its ease of use and its functional richness. Its main features include:
Allows you to create websites easily, without technical skills, thanks to an intuitive interface.
Offer More Than 900 customizable templates, adapted to various sectors of activity.
Offers a multitude of applications to extend the functionalities of the site, such as galleries, forms, or marketing tools.
Enables the creation of online stores with integrated tools for managing products, orders and payments.
Includes features to optimize SEO, helping sites to better position themselves on search engines.
Webflow provides a Theme collection, including free and paid options. These themes, renowned for their sophisticated design, are designed to offer maximum flexibility. Ideal for those who want a unique visual identity, each theme can be adapted in depth to meet the most specific needs.
Wix offers a varied choice of predefined themes adapted to many sectors and types of sites. Users can quickly choose a theme that fits their field of activity and launch their project. Less customizable than those of Webflow, these themes however make it possible to create an attractive site without technical expertise.
The Webflow tool is designed for advanced customization. By using the advanced features of CSS, HTML, and custom animations, it becomes possible to control every detail of the design. This customization is primarily aimed at users with technical skills, but the possibilities are vast for those who master these tools.
Thanks to Wix's visual editor, customizing themes remains simple and intuitive. Users can modify the main elements of their site without technical knowledge, even if the possibilities are more limited compared to Webflow.
Webflow does not integrate a marketplace plugin like some competitors. On the other hand, it is possible to connect third-party services via APIs or custom code. For projects that require complex functionality, this option is ideal, but it involves a higher technical level.
Wix has an App Market offering a wide range of applications to meet the needs of various sites (e-commerce, SEO, booking, social networks). These applications are easy to add and configure, allowing users to extend the functionality of their site without using code.
Webflow offers responsive designs by default, with specific customization options for each device (desktop, mobile, tablet). This approach makes it possible to adapt the design precisely and to guarantee a smooth user experience, regardless of the medium.
Wix themes are also optimized for mobile. However, the management of the responsive version can be more limited and require manual adjustments, especially on sites with complex structures.
Although Webflow does not have an integrated marketplace, it does not allow integrations with external tools and services. Users can thus extend the functionalities of their site, provided they have the necessary technical knowledge to Configure these connections.
The Wix App Market offers a range of official and third-party applications, adapted to the needs of the majority of users. This makes it easy to integrate new features, even without advanced technical skills.
Webflow offers an advanced interface that may seem daunting for beginners. Designed primarily for designers and developers, it is similar to traditional design software with comprehensive customization options. This allows maximum flexibility, but requires learning time to fully master its functionalities.
Wix offers an intuitive and easy to use interface, particularly suitable for beginners. The visual editor is clear and structured, allowing you to see the changes made in real time, without the need for technical knowledge.
Webflow's learning curve is quite high for novice users. However, once the basics are understood, users have total control over their design, allowing them to create unique sites without sacrificing visual or functional quality.
Getting started with Wix is quick and easy. The interface is designed to guide users through each step, with ready-to-use options and a creation assistant that helps configure the site according to the user's needs, making going live accessible to everyone.
Webflow offers rich and detailed documentation, with Tutorials, an active community, and educational videos. This comprehensive technical support helps to overcome the complexity of the tool, offering valuable resources to help users progress and resolve technical questions.
Wix offers comprehensive support with a comprehensive help center, tutorials, and how-to videos to guide users. These resources are easy to access, with articles and guides tailored to beginner and intermediate levels.
Although Webflow offers a drag and drop feature to organize content, it is still more complex than with some competitors like Wix. Customization is possible, but it often requires knowledge of basic development principles, especially for advanced modifications.
The Wix editor is based entirely on drag and drop, allowing site elements to be placed without constraints. This intuitive feature makes customization accessible to everyone and requires no technical skills. Users can easily organize their pages according to their visual preferences.
Webflow is distinguished by the freedom it offers in terms of design, but this sometimes comes at the expense of simplicity. This tool is therefore ideal for creators who want to go beyond the limitations of a standard editor, but it can be difficult to access for users without design or development experience.
Wix offers a balance between flexibility and simplicity. While it doesn't allow for customizations as extensive as Webflow, Wix is ideal for users who want a quick and easy way to create an engaging site without needing to code or get familiar with complex software.
Webflow allows a thorough SEO tag management, from titles to meta descriptions, including alt tags for images. Users can also add custom tags for each page, allowing them to precisely optimize their content for search engines. This flexibility is particularly suited to advanced SEO projects.
Wix makes it easy to add title tags, meta descriptions, and alt tags for images, directly from its visual editor. These simplified options are suitable for users who don't have SEO experience but want to optimize their site for search engines.
With Webflow, users have total control over the URL structure. It is possible to customize each URL independently to ensure that it remains short, descriptive, and optimized for SEO. This feature is ideal for projects that require a clean, user-friendly URL structure.
Wix allows URL customization for main pages, but some limitations may appear for URLs for blog posts or e-commerce pages. The structure is not as flexible as that of Webflow, but it is still satisfactory for small to medium-sized projects.
Webflow offers built-in performance tools, including automatic image optimization and fast page loading. This helps improve load time, which is an important factor for SEO. Users can also enable delayed loading for images to improve performance and user experience.
Wix sites include automatic optimizations, like loading pages quickly and compressing images. Although the performance is not as adjustable as on Webflow, Wix guarantees the correct loading speed for the majority of sites, which positively affects SEO.
The Webflow tool automatically generates a sitemap, which users can submit directly to Google Search Console to improve indexing. Webflow also maintains the management of 301 redirects, which is essential for maintaining the authority of pages in the event of URL changes or site redesigns.
Wix automatically generates a sitemap and submits it to Google for easy indexing. 301 redirects are also available, although they are less customizable than Webflow's. These simplified options are well suited for users looking for basic SEO support.
Webflow allows Adding microdata directly in the page code, offering advanced support for rich snippets. This allows users to enrich their content in search results, although setting up microdata requires some development knowledge.
Wix has limited options for adding microdata. Advanced users can add code to set up more complex markup, but the lack of an integrated solution makes this less accessible to beginners.
Webflow offers an integrated e-commerce solution, adapted to small to large shops. The tool allows you to manage products, categories, inventories, and offers advanced customization options for product pages. This flexibility allows Create e-commerce sites With a unique design, while integrating Essential Features.
Wix offers a complete and accessible e-commerce solution, designed for users who want to launch their online store quickly. Wix eCommerce includes product management features, categories, categories, discounts, and even subscription features, making it an attractive option for small and medium-sized businesses.
One of the strengths of Webflow for e-commerce is the personalization of product pages. Users can design fully customized layouts, changing details, details, descriptions, images, and integrating interactive animations. This makes it possible to create differentiated product sheets that reflect the identity of the brand.
With Wix, customizing product pages is mainly done through the visual editor, making it accessible to beginners. Although the flexibility is more limited than with Webflow, the Wix editor makes it easy to adjust the basic elements of each product page to highlight products in an engaging way.
Webflow supports several payment solutions, including Stripe and PayPal. However, payment options are limited compared to some other e-commerce platforms. Webflow also allows you to configure different currencies, but managing VAT and taxes is still basic and may require additional configurations.
Wix offers multiple payment options, with integrations for Stripe, PayPal, and other regional services. Additionally, Wix supports advanced tax management features, making international sales easy for non-technical users.
Webflow offers tools to track inventory and manage orders, but these features are limited for large stores. Users can manage available products, process orders, and access customer information, but advanced inventory management options are reduced.
Wix offers inventory management and order tracking tools tailored to small and large stores. Users can easily access customer data, manage orders, and monitor inventories. For more advanced needs, Wix also offers integrations to automate certain e-commerce tasks.
To create your portfolio, the choice between Wix and Webflow depends on your customization needs and your technical level. Webflow is ideal if you want total control over the design and a unique presentation of your work: it allows you to customize each visual element, add animations, and optimize SEO through advanced options, although it requires some learning.
Wix, on the other hand, is perfect for going online quickly and easily. With its drag and drop editor, it simplified Creating a portfolio elegant thanks to optimized templates and SEO options adapted to simpler projects.
If you want a sophisticated and personalized portfolio and are ready to invest time in the tool, Webflow is the best option. If simplicity and speed are your priorities, Wix is still an attractive and effective solution.
Webflow is distinguished by higher-end options, with basic plans starting at around €12 per month for a simple site, but costs increase rapidly for advanced features or e-commerce sites. Flexibility and extensive customization options justify These rates, especially for projects requiring a tailor-made design.
Wix, on the other hand, offers Rate options more accessible, with plans starting at around €5 per month for basic sites, and e-commerce options around €20 per month. This makes Wix particularly interesting for users looking for attractive value for money without advanced technical customization.
In summary, Webflow is suitable for users who are ready to invest in total control over their site, while Wix is ideal for those looking for an economical and quick solution to set up.
Webflow and Wix offer support services to support their users, but their approaches differ.
Webflow offers support mainly in English, with detailed documentation and tutorials via the Webflow University. Users can also ask questions on the community forum, where experts and other members share their knowledge. For specific problems, Webflow offers a Support portal Allowing the support team to be contacted directly.
Wix, on the other hand, has a Support Center Complete in French, offering articles, tutorials, and videos to guide users. For more complex questions, Wix offers a customer support service with call back options in French, available Sunday through Friday, 7:00 a.m. to 10:00 p.m. UTC.
In summary, Webflow is primarily aimed at an English-speaking audience with a strong online community, while Wix offers more localized and accessible support in French, including telephone support to meet the specific needs of French-speaking users.
In conclusion, Webflow is the ideal solution for users looking for advanced design flexibility and advanced control over the technical aspects of their site. Although learning can be more demanding, Webflow offers unparalleled customization options and advanced SEO features, in addition to a tailor-made design that values creativity. For those who prioritize creative freedom and professional results, Webflow represents a profitable investment. In comparison, Wix is distinguished by its simplicity and accessibility, but is more limited for sophisticated and technical projects.
If you have a project to create, migrate or improve Webflow, do not hesitate to Make an Appointment So that we can discuss the subject!
