We are Gemeos, your Webflow specialized agency. Over the past few years, we have supported the creation, redesign and development of over 70 sites on Webflow, helping our customers get the most out of this incredible platform.
Based on this experience, we decided to write this complete guide to offer you all the essential information you need to create your own blog on Webflow.
Whether you are just starting out or looking to perfect an existing project, this guide will provide you with the keys to success.
A blog is a website or a section of a site where a person, group, or company regularly posts content in the form of articles (or “posts”). Blog posts are generally displayed in reverse chronological order, with the most recent ones first. The blog can cover a variety of topics, such as personal thoughts, news, how-to guides, or specialized content.
It also often allows readers to comment and interact with the author or community.
Blogs are used to share ideas, promote products or services, or create an online community.
A blog can be used in a variety of ways depending on the goals of the author or organization. Here are some common uses:
A blog allows a person or a company to share their know-how on a specific subject, whether it is cooking, technology, marketing, etc.
Businesses use blogs to present their products, explain their benefits, and answer questions from potential customers, all while building credibility.
Blogging makes it possible to generate content regularly and to integrate strategic keywords to improve visibility in search engines.
A blog allows businesses to position themselves as experts in their field, to humanize their brand and to attract a loyal audience.
Through comments and shares, a blog can bring together a community around a common topic, allowing interactions between the author and the readers.
Some bloggers generate revenue through ads, affiliations, or sponsored posts based on the popularity of their blog.
Personal blogs are often used as online journals to share opinions, experiences, or thoughts.
Blogs can be an educational tool, with tutorials, how-to guides, or courses to learn something new.
Some businesses use blogs as an internal communication tool to share information, updates, or news with employees.
A blog can be a way to get feedback from readers or customers on products or services.
Here are the steps to create a blog effectively on Webflow:
The Affiliate X template is mainly distinguished by its fully customizable layout, designed with modular blocks. Thanks to the CSS Grid function, it makes it easy to create powerful and responsive designs without writing code.
This template also includes seamless integration with Webflow's CMS and Ecommerce features, offering flexible content and product management, all optimized for fast load times and multi-device compatibility.
The EndZone template shines with its great customization flexibility, with reusable components that facilitate the creation of responsive layouts. It is perfectly integrated into the Webflow CMS, which simplifies the management of dynamic content.
In addition, it guarantees smooth navigation on all types of devices, thus offering an optimal user experience.
The Powerblog template offers great customization flexibility and stands out for its neat animations that enrich the browsing experience. It includes several essential pages like the home page, blog categories, and a search results page, making it easy to create a site quickly.
Thanks to its complete integration with the CMS, content management is simplified, and its responsive design guarantees pleasant reading on mobile or desktop.
While using templates can save you time at the start, it's often a bad idea because you risk stifling your creativity.
In addition, it is common to come across poorly integrated templates, their modification can quickly become painful and problematic for loading time issues (harmful for SEO, we remind you).
The cost of creating a blog on Webflow depends mainly on the needs of your project and the subscription options you choose. Here is an overview of the various costs involved:
Webflow offers several plans, some of which include hosting and some don't. Here are the main options:
Cost: Free
Limits: This plan allows you to create projects with up to 2 pages, but it includes significant limitations for a blog (limited number of pages and Webflow branding on the site).
Great for: Testing the platform before committing to a paid plan.
These plans include hosting to publish your blog with your own domain name (or a Webflow subdomain).
Cost: €13/month (billed annually) or €17/month (billed monthly).
Features: Up to 100 pages, no Webflow branding, but without a CMS (not ideal for a blog).
Cost: €21/month (billed annually) or €27/month (billed monthly).
Features: Up to 2,000 blog posts, full access to the Webflow CMS, optimized SEO, and dynamic integrations.
Cost: €36/month (billed annually) or €45/month (billed monthly).
Features: Up to 10,000 items, improved performance, and additional features.
Cost: Around €9 to €18/year, depending on the registrar (Google Domains, GoDaddy, etc.).
You will have to buy a domain if you want a personalized site (ex: www.yourblogwebflow.com).
Webflow offers paid templates for blogs, with prices varying between €17 and +€200 depending on the complexity.
You may need additional tools (such as email marketing, feedback management, or analytics services), which may have additional costs.
If you opt for a CMS plan (€21/month) with a custom domain (€15/year on average), the total annual cost of your blog would be around €267/year (or around €27/month if billed monthly).
This cost may vary depending on your specific needs, but a basic blog with CMS features costs around €21 to €27 per month on Webflow.
The cost of creating a blog by a specialized Webflow agency varies considerably depending on several factors such as:
Operating in a very competitive market (finance), we could not be satisfied with a classic CMS architecture with little page depth.
In order to reinforce the semantic cocoons around the most relevant and competitive business keywords, we have built an adapted CMS architecture (cf: screen).
But also...
It is certainly one of the most important blogs existing on Webflow!
The objective is to have a Rolls Royce in terms of technical SEO to only have to worry about semantics.
Webflow allows us to offer a 100% tailor-made architecture, optimized for search engines.
To reinforce the semantic cocoons around the most relevant and competitive business keywords, we built an adapted CMS architecture (cf: screen)
And we created a custom design to take care of UX while respecting all SXO best practices:
In short, everything you need to generate qualified traffic!
Same challenges as for NexerAid, find all the best practices in the Paradox blog.
If you are interested in designing a custom blog for your site, do not hesitate to make an appointment directly hither !
