As part of its rebranding, Paradox identified the need to transpose its new identity to its website in order to better reflect its values and its positioning on the market.
Our design work was guided by a collaborative and iterative approach, we worked closely with the Paradox team to deeply understand their expectations and goals. Our design process focused on creating an engaging and intuitive user interface, while respecting the freshly established visual identity. We regularly collected feedback, which allowed us to gradually refine our work, each iteration was an opportunity to refine the details to better meet customer expectations. This iterative method ensured a constant evolution of the design, in line with the changing requirements of the client. Finally, thanks to this process of continuous adjustments and transparent communication, we managed to achieve a result that satisfied Paradox 200%
Our intervention included a meticulous integration on Webflow, while scrupulously respecting all best practices.
Relying on our expertise, we ensured that each element of the site was not only aesthetically in line with the new design, but also technically optimized.
This includes optimizing images and animations, setting up a responsive site structure, and ensuring intuitive navigation.
In addition, we made sure that the Paradox marketing team was easy to use the site to provide them with a certain agility.
This approach ensured not only quality integration but also simplified site maintenance, offering Paradox the flexibility to evolve and adapt quickly in the future.
Afin d'optimiser les performances SEO, nous avons réalisé un blog
L'objectif étant d'avoir une Rolls Royce en terme de SEO technique pour n'avoir plus qu'à se soucier de la sémantique.
Pour renforcer les cocons sémantiques autour des mots-clés business les plus pertinents et concurrentiels, nous avons construit une architecture CMS adaptée et nous avons réalisé un design aux petits oignons pour soigner l'UX en respectant toutes les meilleures pratiques SXO :
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
