Growth
4 min

What is the price of a website?

Today, anyone can create a website, but how much does it really cost to design an effective website? It is very important to keep in mind that there is no absolute rule when it comes to the price of a website. However, using our experience and based on a thorough analysis of the market, we have calculated for you the average rates charged by the sector.

How did we base our analysis?

The ranges provided below correspond to an estimate for a site redesign of 0.

They include:

  • Creation of the visual identity
  • Creation of all pages
  • Copywriting
  • technical integration of the site

The costs of hosting, maintenance, and possible hidden features (or applications) are not included.

Price for the creation of a showcase site

1. Simple landing page

Creation of a sales page intended for the conversion or presentation of an activity. The price difference will depend on:

  • The complexity of the design elements requested
  • The need to incorporate copywriting
  • The analytics and AB testing tools put in place
  • Automations (automatic email sending, connection with a CRM, etc.)

This is a simple page with few design elements and text to produce (not necessarily mobile responsive)

What is the price for a simple landing page

The price for a simple landing page starts at 800€ and can reach €3,000 depending on its length, deadlines, etc.

An example of a simple landing page

Landing page Hesus
Landing Page Hesus

2. Complex landing page

A complex page with a custom design that includes:

  • Copywriting
  • The responsive mobile and tablet version
  • The implementation of tracking and optimization tools
  • The implementation of automations

What is the price for a complex landing page

The price for complex landing page starts at €2,000 and can reach €6,000 according to its length, deadlines, the complexity of the animations and copywriting.

An example of a complex landing page

Landing page Tracktor
Landing Page Tracktor

3. Simple 1 to 3 page showcase site

The classic showcase site, it corresponds to the vast majority of sites for restaurants, breweries, offices (dentists, physiotherapists, lawyers, etc.):

It generally consists of 3 pages

  • Home - The page where you can present your services, products
  • About - The page where you can tell about yourself, the reason (s) that prompted you to start your business
  • Contact - A contact form for making an appointment or other

What is the price for a restaurant showcase site?

The price for this kind of site starts at €3,000 and can reach 8,000€ depending on the number of pages, the delay, the iterations, the complexity of the animations...

An example of a simple showcase site

Site vitrine Ouf
Ouf Showcase Site

4. Advanced showcase site with multiple sections (blog, achievements, customer area, etc.)

The advanced showcase site meets the needs of businesses with slightly different profiles.

Here are examples of businesses requiring an advanced showcase site:

  • Businesses for whom the website is a source of business and requires generating traffic
  • Companies with a catalog of services, materials, training. For example, private schools like Hetic or rental companies like AD Rents Motors.

What is the price for an advanced showcase site?

The price for an advanced showcase site starts at €6,000 and can reach 40,000€ depending on the number of pages, the deadline, the iterations, the complexity of the animations, the SEO...

An example of an advanced showcase site

Site vitrine Les Formateurs Parisiens
Showcase site Les Trainers Parisiens

Price for the creation of an e-commerce site

1. Simple e-commerce site

Developed on a CMS (Shopify, Drupal...), they include:

  • A home page
  • A “category” page template
  • A “product” page template
  • Integration without configuring basic tools (Upsell etc)

What is the price for simple e-commerce?

The price for a simple e-commerce site starts at €3,000 and can reach 8,000€ depending on the number of products, the personalization of the design...

2. Personalized e-commerce site

Developed on a CMS (Shopify...), with more customizations:

  • Integration of multiple sections (blog...)
  • Integration + configuration (with an increased range) of e-commerce management tools
  • Multiple custom “product” and “category” pages (rather than a single template)
  • Often in one language

What is the price for personalized e-commerce?

The price for a custom showcase site starts at €7,000 And Can Reach 30,000€ Depending on the number of products, the personalization of the design...

3. Advanced e-commerce site

Advanced and customized e-commerce site for specific needs:

  • Advanced Graphical Elements
  • Sales in several countries
  • Integration of customized logistics solutions, ERP or CRM

What is the price for advanced e-commerce?

The price for a custom showcase site starts at €20,000 And Can Reach €100,000 Depending on the technicality.

Conclusion

As you have understood, the budget of a website varies according to the complexity and extent of the functional scope. Above, we've shown examples of site types, solutions, and associated costs for each. To properly define your budget in advance, you must think in terms of return on investment, price is not the only criterion of choice. It is often better to pay the price and have a site that is scalable and on which you will have control.

We still have too many customers who contact us for a complete redesign of their site on Webflow because they made the wrong choices when creating their website. They find themselves multiplying their costs, which is a real shame.

Photo de l'auteur
Sandro D.
Updated on
8/7/2024
Growth Marketer, Webflow expert and a jack of all trades. I take care of commercial operations, ensure the smooth running of projects and take care of issues related to marketing (SEO, Tracking, Copywriting, etc.)
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