When it comes to choosing a website creation solution, knowing the prices on Webflow is essential to assess the profitability and performance of the platform. Whether you are a business looking to create your own site or are considering using a Webflow agency for a more complex project, it's important to understand the various pricing plans and the features that come with them.
In this article, we'll explore the costs associated with Webflow in 2024 in detail, in order to help you make a smart choice.
Yes, Webflow offers a free plan that allows you to create and publish a site with a Webflow subdomain (e.g. yoursite.webflow.io). This plan includes basic features for creating sites, but is limited in terms of storage, bandwidth, and access to advanced features.
If you want to connect a custom domain or access more options, you'll need to upgrade to a paid plan.
Webflow offers several subscriptions paid plans divided into two main categories: “Site” plans (for individual websites) and “Account” plans (to manage several projects, often used by agencies or freelancers).
These subscriptions apply to each site you create and allow you to connect a custom domain, access advanced features, and more.
These plans are designed for e-commerce shops.
These subscriptions are designed for freelancers and agencies who manage multiple projects.
For large teams or businesses with specific needs, Webflow offers Enterprise plans on request with customized functionalities, advanced technical support and more flexibility on users and projects.
The choice of the Webflow subscription and therefore the price to pay, will depend mainly on your business, your specific needs in terms of functionalities and the size of your project. Here is a guide to help you choose the right plan for your business:
If you want to create a simple site to present your portfolio or blog, the Basic plan will be sufficient. It offers a custom domain and adequate bandwidth for a site with moderate traffic.
If you regularly publish dynamic content (blog, portfolio), the CMS plan is more suitable, with easy content management and better control over published articles.
The CMS plan is designed for sites that require regular content management. With up to 2,000 CMS elements (articles, projects), this plan allows you to manage a blog dynamic or a site rich in content.
Great if you need to categorize and display content regularly with advanced SEO features.
If your business depends on a site that needs to handle a lot of traffic and provide a smooth user experience, the Business Plan is ideal. It offers unlimited bandwidth and large form submissions (up to 2,500/month).
It is a good choice for businesses that want a high-performance site with dynamic content management without compromising on performance.
eCommerce Standard is perfect for small online stores with a catalog of around 500 items, but it includes a 2% transaction fee.
eCommerce Plus is better suited if you sell more products (up to 1,000 items) and don't want transaction fees.
If you manage an online store with a large inventory and strong growth ambitions, eCommerce Advanced (up to 3,000 items and no transaction fees) will be the most suitable.
If you're managing multiple projects for different customers, the Pro plan is ideal. It allows you to manage an unlimited number of projects and includes collaboration features.
The Team plan is recommended for agencies because it allows teams to work on the same projects with collaborative tools and shared folders for better workflow.
For specific needs at scale, such as customized solutions, high security requirements, and dedicated customer support, the Enterprise plan is the right choice. It allows great flexibility for complex projects.
Your choice should be based on the volume of traffic, the amount of content to manage, and whether you need specific features like eCommerce or team management.
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Billing at Webflow works flexibly, depending on the plan you choose, with two main options: monthly and annual billing. Here are the details of how Webflow billing works:
You pay monthly and can stop or change your subscription at any time with no long-term commitment. This allows for more flexibility, but the rates are slightly higher than those for annual billing.
You pay all at once for 12 months. This option is more economical, as Webflow offers a significant reduction (around 20%) on monthly rates. This is a good option if you plan to use Webflow for the long term.
Webflow invoices according to two main categories:
If you buy a plan for a specific site (for example, the Basic or CMS plan), you will be billed per site. Each site you create with a custom domain will have its own plan and billing.
These plans concern the management of several projects, often used by freelancers or agencies. The Lite, Pro, or Team plans allow you to manage multiple sites and projects under the same account.
Each site can have a specific plan (for example, Basic, CMS, Business, or one of the eCommerce plans).
Billing applies per site, so if you have several Webflow sites, each site will have its own subscription.
If you upgrade to a higher plan, the price difference is adjusted in proportion to the amount of time left in your billing cycle.
Account plans are for users who manage multiple Webflow sites under a single account. You don't pay per site, but per user or per team member.
Agencies or freelancers often choose these plans because they allow you to work on several projects without having to buy a subscription for each site.
You can also export code from projects if you opt for the Lite or Pro plans, which is billed per month or per year depending on your subscription.
For online stores, eCommerce plans include additional features like managing payments and orders.
eCommerce Standard plans charge 2% transaction fees on each sale, while eCommerce Plus and Advanced plans have no transaction fees.
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Webflow accepts credit card payments. Once you choose a plan, you enter your payment details into the Webflow user interface.
Webflow automatically invoices on the renewal date, whether monthly or annually.
You can cancel or change your subscription at any time. If you upgrade to a lower or higher plan, Webflow adjusts the difference pro rata in your next bill.
In case of cancellation, you will still be able to access your site, but some features will be limited or disabled once the subscription expires.
Webflow offers a free plan, but it does not allow you to connect a custom domain. It gives you the opportunity to test the platform and create a site before switching to a paid subscription.
If you exceed certain limits on your plan (for example, the number of form submissions or bandwidth), Webflow may apply additional fees.
Additional services such as advanced features of SEO, integration with third-party tools, or custom elements may incur fees depending on the plan chosen.
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Webflow is more expensive than WordPress if you compare the initial costs. WordPress is free as software, but requires separate hosting costs and additional costs for premium themes and plugins. Webflow, on the other hand, includes everything in an all-in-one plan (hosting, CMS, visual builder), which simplifies the experience but can be more expensive, especially for simpler sites.
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Faced with Wix, Webflow is positioned as a more expensive option, but also more flexible. Wix, with prices starting at $16/month, is ideal for users looking to create a site quickly and without technical skills. However, Webflow stands out for its advanced customization options, which justifies a higher cost for users with complex projects.
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Compared to Squarespace, Webflow is slightly more expensive, but it offers greater customization. Squarespace offers stylish pre-made designs at a competitive price ($16/month), but it's becoming limited for users who want total control over design and functionality, making Webflow a better option for demanding designers and developers.
Compared to Framer, Webflow is generally more expensive but offers more robust features for creating complex sites. Framer offers an intuitive site builder with simple animations and interactions, perfect for designers who want a fast and lightweight interface. Webflow, on the other hand, provides an integrated CMS and advanced tools, but this is reflected in a higher cost. For developers or agencies, Webflow remains more complete.
The price for creating a Webflow site by a specialized agency varies considerably depending on several factors such as the complexity of the project, the number of pages, custom functionalities and the agency experience. Here is an estimate of the costs for various types of projects:
Estimated cost: Between €2,000 and €5,000
A showcase site with a few pages (Home, About, Services, Contact) and few advanced features. It's a relatively simple site, ideal for small businesses, freelancers, or portfolios.
Estimated cost: Between €5,000 and €10,000
A site that integrates CMS (content management) functionalities, such as blogs or dynamic sections for projects, news, etc. This type of site requires more customization and functionalities.
Estimated cost: Between €7,000 and €20,000 (or more)
One Webflow eCommerce website requires more work, especially for the implementation of online sales functionalities, product management, secure payment, and integration with inventory management systems. The cost may vary depending on the size of the catalog and the complexity of the integrations.
Estimated cost: From €15,000 up to €50,000 or more
For a fully customized site, with specific functionalities such as complex animations, API integrations, advanced management systems, or a unique user experience, the price may be higher.
Estimated cost: €200 to €2,000 per month
Agencies generally offer ongoing maintenance and support services to ensure site updates, bug management, and timely adjustments.
To find out more about support offers from Gemeos
An agency with a solid portfolio and lots of experience will have higher rates.
The more custom features, animations, or integrations the site requires, the higher the cost will be.
A 5-page site will cost less than a 50-page site.
A tight deadline may result in additional costs.
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Although Webflow offers great flexibility and powerful tools to create professional websites, it is essential to fully understand the costs associated with each feature to optimize your investment.
Taking the time to learn Webflow is an important step, especially if you want to get the most out of the platform. However, for more complex projects or to save time, it is often more appropriate to use a specialized agency.
A good agency will not only be able to create a site adapted to your needs, but it will also adopt an educational approach to guide you and allow you to understand the tools at your disposal, thus guaranteeing an optimal and lasting result. That's what we do at Gemeos.
Do not hesitate to make an appointment directly with us if you have any questions about your project!
