Redesign and migration of the Callr.com website

Thanks to a powerful API and an innovative SAAS, CALLR simplifies the management of customer interactions while offering real-time analytical data. Designed to adapt to the needs of startups and large businesses alike, their solution ensures seamless connectivity and personalized experiences on a global scale.
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Table of contents
Achievements
UX/UI Design
Webflow integration
SEO
tools used
Guillements illustration

Background

As part of its rebranding, Callr identified the need to transpose its new identity to its website in order to better reflect their values and their positioning on the market. That is why they called on theWebflow agency Gemeos.

Recognizing the importance of a dynamic and flexible online presence, Callr opted for a migration to Webflow. A strategic choice aimed at increasing the agility and efficiency of their marketing team, by allowing them to quickly update and customize without limits independently.

Design in Figma

Our design work was guided by a collaborative and iterative approach, we worked closely with the Callr marketing team to deeply understand their expectations and goals.

Our design process focused on creating an engaging and intuitive user interface, while respecting the freshly established visual identity.

We regularly collected feedback in order to gradually refine our work, each iteration was an opportunity to refine the details to better meet customer expectations.

This iterative method ensured a constant evolution of the design, in line with the changing requirements of the client.

Finally, thanks to this process of continuous adjustments and transparent communication, we managed to achieve a result that satisfied Callr 200%

Integrating a Style Guide

Once the design was validated, we were able to start integrating into Webflow

For each of the projects we work on, the first step we carry out is always the integration of the Style Guide.

It brings together all the elements that will be reused in the various pages (Colors, Typography, Buttons, Spacings...) and makes it possible to maintain consistency throughout the website.

In addition to maintaining visual consistency, the Style Guide will greatly facilitate maintenance and collaboration between the various stakeholders.

Implementation of the site

Deadline set, deadline respected. The site was published on the desired date.

Our intervention on the Callr project included meticulous integration with Webflow, while scrupulously respecting all best practices.

By drawing on our Webflow expertise, we ensured that each element of the site was not only aesthetically in line with Zerion's new design, but also technically optimized.

This includes optimizing images and animations, setting up a responsive site structure, and ensuring intuitive navigation.

In addition, we made sure that the Callr team could easily handle the site to provide them with a certain agility.

This approach ensured not only quality integration but also simplified site maintenance, giving Callr the flexibility to evolve and adapt quickly in the future.

SEO: Advanced techniques for good SEO

In order to optimize SEO performance, we created a blog

The objective is to have a Rolls Royce in terms of technical SEO to only have to worry about semantics.

To reinforce the semantic cocoons around the most relevant and competitive business keywords, we built an adapted CMS architecture and we created a meticulous design to take care of UX while respecting all SXO best practices:

  • Mobile First
  • Summary
  • Progress Bar
  • Meshing
  • Social share
  • Author page
  • Structured data
  • ...

Conclusion

In just two months, we transformed the Callr website into a pillar of their growth strategy.

If you too are ready to take it to the next level and make your site a strategic asset, click on the link right here and Let's see together how to make your ambitions a reality.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

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