Simplifying access to pleasure vehicles through co-ownership

Many people want to acquire their dream vehicle but several barriers make this acquisition impossible: psychological barriers, high price, cash immobilization, maintenance costs, lack of time to use it, etc...
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Table of contents
Achievements
Branding
Copywriting
UX/UI Design
Webflow integration
tools used
Guillements illustration

Background

Shelbi's objective is to make automotive passion accessible to everyone, through vehicle co-ownership.

To ensure that their concept met a real market need, we advised Shelbi to create a landing page.

Branding

We created an MVB (Minimum Viable Branding) based on the colors of the legendary Ford Mustang Shelby and we used the famous decorative strip for the buttons

Design in Figma

Our design work was guided by a collaborative and iterative approach, we worked closely with the Shelbi team to deeply understand their expectations and goals.

Our design process focused on creating a landing page

We regularly collected feedback, which allowed us to gradually refine our work and adjust the value proposition. This iterative method ensured a constant evolution of the design, in line with the requirements of Shelbi and their target customers.

Finally, thanks to this process of continuous adjustments and transparent communication, we managed to achieve a result that 100% satisfied Shelbi

Webflox integration

Once the design was validated, we were able to start integrating into Webflow

Our intervention on the Shelbi project included meticulous integration on Webflow, while scrupulously respecting all best practices.

By relying on our Webflow expertise, we ensured that each element of the site was not only aesthetically in line with the freshly established design, but also technically optimized.

This includes optimizing images and animations and setting up a responsive site structure.

In addition, we made sure that the Shelbi team could easily handle the site to provide them with a certain agility.

This approach ensured not only quality integration but also simplified site maintenance, giving Shelbi the flexibility to evolve and adapt quickly in the future.

Results

We submitted the landing page to a small panel of target customers in order to gather qualitative feedback.

Good news! It turned out that Shelbi's hypothesis was good, the initial feedback was very positive and we will now iterate on their value proposition so that it is perfectly suited to their target customer.

But you know the proverb: “Men lie but numbers don't”

We will therefore combine this qualitative research with quantitative research to obtain measurable and objective data.

This data will allow Shelbi to confirm that there is real traction around their project without having to invest a colossal amount of money.

Test before build ✌️

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

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