Creation of the LeadSquare brand image and website

The main objective of this project was to maximize conversion. To achieve this, we have implemented an effective branding strategy in order to strengthen the trust and credibility of LeadSquare among its potential customers. At the same time, we designed and developed a modern website that highlights the advantages of the company.
Illustration croce
Image du projet
Table of contents
Achievements
Branding
UX/UI Design
Copywriting
SEO
Webflow integration
tools used
Guillements illustration

1. Brand image

Leadsquare called on the Webflow agency Gemeos's primary objective is to create an impacting brand image that is adapted to their business challenges.

Branding is very important because it represents the visual identity and values of the company. It is often the first thing that potential customers perceive about the business and can have a significant impact on their decision to buy or not. To go further, a An article was written about this if you are interested.

By working on its brand image, LeadSquare stands out from the competition and stands out as a reliable and professional company in the minds of consumers. All of these factors will strengthen the trust of potential customers and make the difference between intention (consider buying) and action (making the purchase).

Branding

2. The value proposition

The value proposition is important for a business because it denounces the unique advantages and benefits it can offer its customers compared to the competition.

The challenge here was to highlight the reasons why prospects should buy their leads via LeadSquare. By clearly defining the value proposition, we were able to design an effective website in order to optimize the conversion rate.

3. SEO optimizations

Recognizing the importance of good SEO practices when creating a website, we always strive to respect the best practices in terms of natural referencing to ensure optimal visibility of the site in question. We take into account factors such as content quality, Hn tag structure, internal links, responsive, among others.

We added a blog with a CMS to allow teams to publish content on a regular and autonomous basis. Publishing relevant content on a regular basis will strengthen their online presence and we are confident that the blog will be very beneficial for their audience.

Site leadsquare

4. Results

At the end of this project, we can note with satisfaction that the objective set has been achieved. The conversion rate was particularly satisfactory, testifying to the effectiveness of the strategy adopted. Likewise, the results in terms of natural referencing (SEO) are very encouraging.

The LeadSquare website is now in a position to meet their needs effectively, and we are confident that it will continue to generate positive results in the long term.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

50+ webflow sites created

Discover our other creations

All our sites are designed and developed with
Coeur rouge
Stickers projet
Image du projetIllustration hover
Discover
Image du projetIllustration hover
Discover
Image du projetIllustration hover
Discover
Image du projetIllustration hover
Discover
See all our projects!
Illustration
discover the website
We use the best tools

Your site is developed using the best tools and best practices

Gemeos doesn't just offer you a website, but expertise in the best tools to guarantee you the best possible return on your investment.

Figma

To design your custom website and optimize its conversion rate

Webflow

For pixel-perfect, optimized integration of your website

Client-first

Organizing your project to perfection

Wized

To add advanced features to your project

Make

Automate your workflows and save maximum time