Leadsquare called on the Webflow agency Gemeos's primary objective is to create an impacting brand image that is adapted to their business challenges.
Branding is very important because it represents the visual identity and values of the company. It is often the first thing that potential customers perceive about the business and can have a significant impact on their decision to buy or not. To go further, a An article was written about this if you are interested.
By working on its brand image, LeadSquare stands out from the competition and stands out as a reliable and professional company in the minds of consumers. All of these factors will strengthen the trust of potential customers and make the difference between intention (consider buying) and action (making the purchase).
The value proposition is important for a business because it denounces the unique advantages and benefits it can offer its customers compared to the competition.
The challenge here was to highlight the reasons why prospects should buy their leads via LeadSquare. By clearly defining the value proposition, we were able to design an effective website in order to optimize the conversion rate.
Recognizing the importance of good SEO practices when creating a website, we always strive to respect the best practices in terms of natural referencing to ensure optimal visibility of the site in question. We take into account factors such as content quality, Hn tag structure, internal links, responsive, among others.
We added a blog with a CMS to allow teams to publish content on a regular and autonomous basis. Publishing relevant content on a regular basis will strengthen their online presence and we are confident that the blog will be very beneficial for their audience.
At the end of this project, we can note with satisfaction that the objective set has been achieved. The conversion rate was particularly satisfactory, testifying to the effectiveness of the strategy adopted. Likewise, the results in terms of natural referencing (SEO) are very encouraging.
The LeadSquare website is now in a position to meet their needs effectively, and we are confident that it will continue to generate positive results in the long term.
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