Over the last few months Kovalee has experienced strong growth, so it was essential to mark the occasion by affirming their new positioning and ambitions through a rebranding.
Reimagining Kovalee's visual identity was a first step. But to really propel them towards their growth objective, it was necessary to optimize all technical aspects: from international SEO to the structure of the website, including the training of their teams so that they were entirely autonomous.
Here is a detailed overview of the project.
How to transform an ambitious vision into a brand image that truly resonates with its market? For Kovalee, it was not just about changing a logo, but about creating a strong identity that reflected their ambition to become a European leader.
That is exactly what we have achieved.
In collaboration with the Kovalee team, we designed an interface that attracts the eye while naturally guiding the user through the site. With each iteration and feedback from the team, we refined the details, making the user experience simple and engaging.
The objective: an interface that embodies the modernity and ambition of their brand, while optimizing the path for conversion and SEO (SXO).
Integrating into Webflow was a crucial step. We made sure that every design element was technically optimized to provide Kovalee with a stable and efficient platform.
We took the time to test, adjust, and refine, to ensure that the site was fast, accessible, and easy for their team to use.
In order to optimize SEO performance, we created resource pages.
The objective is to design a Rolls in terms of technical SEO, in order to only have to focus on the semantic aspect.
To reinforce the semantic cocoons around the most relevant and competitive keywords in the business field, we have developed an adapted CMS architecture. In addition, we have designed a careful design, focused on UX, while respecting SXO best practices:
In just two months, we transformed Kovalee's branding, and their website became a real pillar of their growth strategy.
If you too are ready to take it to the next level and make your site a strategic asset, click on the link below and let's see together how to make your ambitions a reality.
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