With an aging site that no longer reflected the ambition of the brand, Ecogem called on Gemeos agency in order to carry out a complete rebranding of its brand as well as a redesign of its website.
Discover the project in detail below
For Ecogem, it was not only a question of modernizing their digital presence, but of creating a strong and impacting identity that fully reflects their mission and their ambition to become a reference in their market.
That is exactly what we did.
From the start, their team had a clear vision: to be perceived as a key player in their sector. However, their website and their branding no longer reflected this ambition. During our first exchanges, we felt this frustration. Through collaborative workshops, we explored their values, their DNA, in order to build a visual identity that not only captures their essence, but also affirms their leadership.
How do you create an interface that captures attention and engages from the very first interactions?
We responded to this challenge by designing an intuitive and fluid design, designed to maximize user engagement.
Each design element has been carefully thought out to ensure a smooth and immersive user experience. Thanks to an iterative work process and valuable feedback from the team Ecogem, we have optimized every detail to create a site that is both modern, efficient and in line with their strategic goals.
The objective: an interface that reflects the modernity and innovation of their brand while optimizing conversion and SEO (SXO).
Integration on Webflow was a key step in the project. We made sure that every element of the design was technically optimized in order to offer Ecogem a fast, stable site that is easy to manage by their internal team.
We took the time to test, adjust, and refine the performances to ensure smooth navigation, excellent accessibility, and intuitive management of their content.
A website should not only look good, it should also be visible. That is why we have implemented advanced SEO techniques.
To boost SEO performance, we designed a strategic blog, designed to develop a semantic cocoon around the most relevant keywords in the ecogem sector.
We have incorporated best practices SXO by optimizing UX and including elements like:
As we have optimized the architecture of the site, some URLs have changed.
To avoid 404 errors and protect existing referencing, we have implemented a meticulous redirection plan, ensuring a smooth transition for Google and users.
Our approach does not end with site delivery. We have integrated a Webflow training For the team Ecogem can manage its site independently.
We recorded a detailed training video, allowing team members to have accessible support for all their future operations.
We are not creating voluntary dependency. We gave them the keys to be fully autonomous in the management and evolution of their site.
In just two months, we transformed Ecogem's branding and their website became a pillar of their growth strategy.
If you too are ready to take it to the next level and make your site a strategic asset, click on the link right here and Let's see together how to make your ambitions a reality.
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