Redesign and Migration of the Brillion.finance site

Brillion is an all-in-one financial platform that is revolutionizing asset management by integrating decentralized finance (DeFi) solutions, tokenized physical assets, and decentralized infrastructures like EPIn. It allows users to manage their financial portfolios intuitively, by offering personalized insights using artificial intelligence, and by facilitating access to innovative investment opportunities.
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Table of contents
Achievements
UX/UI Design
Webflow integration
SEO
tools used
Guillements illustration

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Brillion have appealed to theWebflow agency Gemeos to redesign and migrate their website to Webflow

Why did they choose Webflow?

  • To have an optimized site in terms of SEO
  • To give back control to the Marketing team, which is dependent on the tech team
  • To have a custom design

Design in Figma

We took a collaborative and iterative approach to design, working closely with the Brillion marketing team to fully understand their expectations and goals.

Our approach aimed to design a user interface that was both intuitive and aesthetic, highlighting their product and its functionalities. By regularly collecting feedback, we have refined our work over the iterations, with each cycle allowing us to adjust every detail to precisely meet customer expectations.

This method has guaranteed a continuous evolution of the design, in line with their constantly changing needs.

Thanks to this dynamic of continuous improvement and transparent communication, we have achieved a result that has fully satisfied Brillion.

Integrating a Style Guide

Once the design was validated, we were able to start integrating into Webflow.

For every project, the first step is always to incorporate a style guide. The latter centralizes all the reusable elements on the various pages of the site, such as colors, fonts, buttons and spacings, thus guaranteeing visual coherence throughout the site.

In addition to ensuring aesthetic consistency, the style guide greatly simplifies site maintenance and facilitates collaboration between the various stakeholders.

Webflow integration

Using our Webflow expertise, we ensured that each element of the Brillion site was not only aesthetically aligned with their new design, but also technically optimized.

This includes optimizing images and animations, setting up a responsive site structure, as well as ensuring intuitive navigation.

This approach ensured quality integration while simplifying maintenance, giving Brillion the flexibility to evolve and adapt quickly to their future needs.

SEO: Advanced techniques for optimized referencing

To maximize SEO performance, we designed resource pages that meet the highest technical SEO requirements, the objective being to create a true Rolls Royce of SEO, allowing us to focus only on semantic strategy.

In order to reinforce the semantic cocoons around the most strategic and competitive business keywords, we have developed a tailor-made CMS architecture and designed a careful design for an optimal user experience.

This work was based on SXO best practices, including:

  • Mobile First
  • Summary
  • Progress Bar
  • Meshing
  • Social share
  • Author page
  • Structured data
  • ...

Conclusion

In just two months, we transformed Brillion's website into a true pillar of their growth strategy.

If you too want to take it to the next level and make your site a strategic asset, click on the link below and let's discuss together the best way to make your ambitions a reality.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

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Figma

To design your custom website and optimize its conversion rate

Webflow

For pixel-perfect, optimized integration of your website

Client-first

Organizing your project to perfection

Wized

To add advanced features to your project

Make

Automate your workflows and save maximum time