Filters are important on the web because they allow users to quickly find products that match their needs and preferences. By using filters, prospects can refine their search based on specific criteria such as size, color, price, brand, etc.
Filters also help simplify navigation through a large catalog by reducing the number of products displayed on the screen. This can improve the user experience by making the search faster and more efficient.
Finally, using filters can also help businesses better understand the preferences and needs of their customers by collecting data on the most used filters and the most frequently viewed search results. This data can be used to improve the relevance of the catalog and to provide a more personalized shopping experience for customers.
Here is an example of a catalog with a advanced filtering system carried out for a customer using the CMS Filter by Finsweet attributes
